KNOWLEDGE MANAGEMENT AS AN APPROACH FOR ENHANCING COMPETITIVE CAPABILITIES IN MAJMAAH UNIVERSITY FROM A STRATEGIC PERSPECTIVE: AN APPLIED STUDY

Abstract

This study represents a theoretical and empirical study to recognize the influence of strategic knowledge management on enhancing competitive capabilities. It aims to investigate the extent to which Majmaah University apply the knowledge management approach, determine the contribution of this approach in building the Universities' competitive capabilities, and identify the most important constraints that adversely affect the strategic knowledge management processes in Majmaah University. The study also aims to clarify the nature of knowledge management and determine its reliability as a strategic perspective in enhancing the Competitive Capabilities of Majmaah University. Through the survey study conducted by the researcher, the problem of the study is summarized as follows: The Majmaah University facing a variety of academic and administrative problems and obstacles, due to the relative novelty of this university, which was created with the increasing social demand for education in Saudi Arabia.