STRUCTURAL EQUATION MODELING OF SALES PEOPLE PERFORMANCE IN THE COMPANY OF BUSINESS TO BUSINESS
Abstract
The purpose of this research examines the pattern of adaptive selling
against performance of sales suite. By using Structural Equation Modeling (SEM), it reveals that sales people performance influenced by the ability to monitor and to modify motivation in practicing adaptive selling behavior. Therefore, there should be a training syllabus, which in the end can be used as an evaluation of the performance
of employees.
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Published
2024-04-05
How to Cite
Susilo, A. W., Supit, H., Astuti, S. W., & Otok, B. W. (2024). STRUCTURAL EQUATION MODELING OF SALES PEOPLE PERFORMANCE IN THE COMPANY OF BUSINESS TO BUSINESS. Acta Scientiae Et Intellectus , 3(2), 7–17. Retrieved from http://actaint.com/index.php/pub/article/view/96
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